Charity speeches have a very clear job to do. So how do you encourage your audience’s support?
Writing fundraising and charity speeches
Fundraising and charity speeches can be anything you want them to be. They can be just as funny and just as innovative and affecting as any speech. But I think there are a few extra rules:
- There’s a fine line between emotive and manipulative language. So placing a burden of responsibility on your audience isn’t going to work. You want your audience to feel invested in the problem that you’re trying to address, not overawed by it!
- There’s a real danger in taking an audience too far – you have to prompt a response not try to engineer a response. Audiences that feel like they’re being manipulated may give to the cause, but they’ll never give as much.
- Tricks and contrivances don’t work. Don’t trick your audience into giving. Be honest, engaging and interesting, make your audience want to support you.
The golden rule of charity and fundraising speech writing
It helps if you know who you’ll be talking to, so you can speak on their terms…
Your charity speech should take the audiences on a journey. If you’re seeking financial support, your speech should gradually raise awareness of the issue and sow the seeds of what your audience needs to do to help. Then, by the time you get to the end, they’ll be more sympathetic to whatever you’ve got to say.
Help your audience empathise with your aims – it’s a much more powerful way of encouraging the support you need.
Helping you craft more effective fundraising and charity speeches
If you’d like to talk over your next charity or fundraising speech, give me a call on 0115 8284986, or you can use the UK Speechwriter contact form.